BUY BETTER: 20% OF PROCEEDS DONATED TO CHARITY
We’re excited to collaborate with The Reef-World Foundation and Bristol-based illustrator Lily Knibbs to create a collection that protects and conserves coral reefs by supporting the development of the Green Fins Digital Membership Platform. In partnership with the UN Environment Program, Green Fins is a Reef-World Foundation initiative that promotes environmental guidelines for a sustainable diving and snorkeling industry.
A collection with a cause:
Not only does 20% the proceeds fund marine conservation, but it’s our joint hope the gear will encourage others to take action to save the reefs - one of our planet's lifelines.
Currently available in 12 countries globally, The Reef-World Foundation drives sustainable behaviors for environmental protection by providing low-cost and practical solutions to environmental challenges associated with marine tourism. Our shared vision is to make sustainable diving and snorkeling the social norm. PADI’s second Pillar of Change - Industry Sustainability - is dedicated to reducing the global footprint of the diving industry.
As the world’s largest diver training organization, we have the opportunity to work with dive centers globally to build collective lasting change. Launched in 2022, the Green Fins Digital Platform enables every marine tourism operator globally to engage with the Green Fins initiative and communicate peer-to-peer with other dive professionals around the globe, sharing solutions to common environmental challenges.
About the Partnership:
Since 2018, PADI has worked in partnership with The Reef-World Foundation to realize the potential of our community as an example of how a global industry can successfully support people, planet and profit.
Our shared vision is to make sustainable diving and snorkeling the social norm, thereby improving the health of coral reefs across the global ocean.
"The Green Fins Digital Membership allows us to scale our impact on a level Green Fins has never seen before. Now any marine tourism operator, regardless of where they are located, will be able to identify threats to marine ecosystems and prioritize ways to make positive improvements.” - James Harvey, Director of The Reef-World Foundation
"There are about 20 million certified scuba divers out there with 1 million new divers certified each year. Looking at the collective industry, we want to see how we can do even better to work with nature instead of against it. That’s the ethos at the heart of what Green Fins is trying to do." -- Sam Craven - The Reef-World Foundation’s Programmes Manager
About the Artist - Meet Lily Knibbs:
Lily is a Bristol based freelance creative and teacher, specialising in illustration, graphic design, and animation. Her previous projects include producing original illustrations for children’s books and more recently designing and illustrating “When I Grow Up I Want To Be A Giraffe” for author Sam Holman. Other clients include Bath’s Fashion Museum, live painting at Frome artisan market, and Illamasqua. She was lead animator for an augmented reality (AR) tour for the Seven Saints of St Pauls, and has painted a selection of murals.Alongside her freelance career, she currently co-ordinates creative digital media projects for 16-19 year olds based in Bristol; as well as previously leading, designing and delivering free courses in Creative & Digital specialisms, to encourage and inspire women and girls to explore career possibilities in creative/digital industries. She is currently working on a film project with some of her students to promote positive environmental change.